Travel and Tourism Marketing – How to Develop a Plan For Your Business

Basic marketing principles applied to travel and tourism marketing, is fairly straightforward. Read on for a guide to developing a marketing plan for your destination. The first thing to understand is that marketing not only the promotion of your destination, but also the creation of a product that meets consumer needs.

Modern marketing gurus are adamant that destination must create “products” that meet traveler needs. The product of a destination is the experience and hospitality that you offer. Gurus also say to focus your marketing on a segmented group of people, rather than trying to mass market yourself.

Experiences are not tangible, but can still be effectively marketed by touching the emotions of travelers. Learn how your target market wants to feel when they are on vacation. Giving them that experience is the creation of your product, promising the experience is the marketing of your product.

An effective marketing plan has nine ingredients.

1. Your objective or goal. This is something you can measure, usually stated as sales, market share, ADR or occupancy rates, for example. Make sure it’s a realistic goal.

2. Figure out any economic, political or social factors that might affect your goals. Success or failure lies in the changes of demographics and lifestyles. Don’t be afraid of these. When you know what they are, you can turn them to your advantage.

3. Resources. What do you have to offer travelers? What staffing do you have to accomplish your goal? How much money?

4. What is your target market segment? Do not be all things to all people…that is the kiss of death. Figure out what group of people can most benefit from what you have to offer and you have a winning combination.

5. Marketing objective: should be measurable and stated clearly. For example: increase wedding bookings by 10% over the next two years.

6. A marketing strategy for your target audience. Put together an offering package that will attract your target market. Think about your product (experiences and hospitality), price, location and promotion.

7. Plan how you will implement the marketing strategy. Will you add a new line of service? Will you upgrade the service you offer now? Will you change your price?

8. Your budget. Include money to spend as well as time your staff will spend, bearing in mind your available resources as defined in Step 3.

9. Figure out how you will measure success, and plan to change your approach if it’s not successful. You must monitor and evaluate your plan as it is being implemented regularly. If it’s not working, you need to know immediately, so you can modify it based on the results. Your chance of success is much greater this way.

The California Travel and Tourism Commission is a Great Touristic Resource

It has been said that those who are considering vacation travel to the great, golden state of California really have an underlying desire to “be Californians,” even if it’s only for the brief time that they are vacationing there. As a result, more and more potential California vacationers are looking to the state’s completely redesigned travel and tourism website to help them learn all about becoming a “temporary Californian.”

The state of California has an official department, or commission, that is structured to help promote and encourage people to travel throughout the vast state to take in all of the sights and wonders of the many tourist attraction destinations. It is the California Travel and Tourism Commission, or CTTC, which began promoting the idea of calling vacation travel visitors “Honorary Californians.”

The essential idea of this nomenclature is to encourage tourists to do much more than just visit the various tourist destinations. Instead, the California Travel and Tourism Commission wants vacationers to embrace the full experience of California’s easygoing, laid-back lifestyle and soak up the culture just like a local.

The CTTC has put together an extensive website. The impressive online presence is an attempt to compete aggressively for the attention of those planning to travel and who are looking for vacation ideas, for the ideal family vacation and great tourist destinations. They have provided an online tourism and travel guide that is intended to help potential visitors to the state to fall in love with the destination even before they arrive.

The CTTC website has gone a long way in accomplishing this goal by giving the website visitor a great deal of information about the “must see” tourist attraction options, as well as highlighting the many world renowned landmarks around the state. And, if that were not enough, there is also extensive revelations about “inside scoops” that further give people insights about where to go and what to see to make the vacation travel visitor feel even more connected and like a Californian, honorary or not.

And, true to the very image of style, fun and uniqueness, the state’s website provides all of this information, and much more, in a way that is visually appealing, engaging, and fun. This approach certainly helps to set the stage for the California experience and helps to draw people in and retain their attention. In the highly competitive world of travel tourism, this is very important and the consensus is that the CTTC has done a very good job at providing a compelling tourist guide.

From where to gingerly sip a trendy drink at a casual Los Angeles hideaway, to catching the rays on a sun-baked San Diego beach, to soaking up the high life at a posh Napa Valley spa, the California Travel and Tourism Commission’s website, at “Visit California”, has captured and cataloged the local California hotspots and revealed hidden state treasures. For travelers who like to pre-plan their itinerary, the site even offers an extensive menu of trip ideas, complete with Google maps.

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Travel and Tourism Degree and Certificate Options

Enrollment in an accredited school or college can help you find your way to an exciting career. There are different opportunities available to help prepare for numerous professions inside the field of travel and tourism. Studies can be completed at various levels to allow for the training to meet your individual needs and goals. Enrollment options will vary by educational training program, but will help you to enter the same careers. By learning more about travel and tourism degree and certificate options, you can begin training for the career of your dreams.


Different higher education programs offer training in travel and tourism to help prepare you for an exciting career. Studies can be completed at the certificate, associate, bachelor, and master degree levels. Coursework and training can vary but will typically require up to one year for certificate programs. Associate degree programs can take two years to complete. Bachelor degrees will require four years of training, and master degree programs will take an additional two years of study. Training can be completed in order to carry out tasks assisting travelers with reservations, cruises, and much more. You can start by enrolling in a program and discovering the available careers.


There are many different career choices available for you to choose from when looking to become a professional in his field. accredited studies will help you obtain the information that is needed to work in a variety of places. You can look forward to entering the workforce as a professional:

Travel Clerk
Travel and Tourism Manager
Travel Agents
Travel Coordinators
…and many other related hospitality professions.

Opportunities for employment include working in hotels, property management companies, reservation departments, and various other businesses. By enrolling in an accredited educational training program you can prepare for the career of your dreams by studying various subjects.


Training will cover a variety of topics that are related to the level of education being pursued as well as the desired career. You can expect to learn hospitality, accounting, travel destinations, and many other courses related to the field. With an accredited training center you can study bookkeeping, reservation systems, sales techniques, transportation, and more. Training will cover different topics to allow you the chance to receive the quality education that you deserve. Start the path to a new career and find a program that fits your needs and goals.

The Life of a Travel and Tourism Pro

You want to go to travel and tourism college? Once you obtain the necessary travel and tourism degree, then what? Tracy Snelling, an account manager at Atlas Travel International, a travel agency in Milford, MA, never went the traditional route of going to travel and tourism college, but she can tell you a lot about the career in store for you. The award-winning innovative company in products and services, not only prides itself in their excellent company culture, but her ability to help her clients. So what does it take to be a travel and tourism pro?

How Snelling’s Travel and Tourism Career Began

When Snelling was in college, she was drawn to work at a small agency in North Carolina part time. “I thought it would be nice to travel,” she recalls. “Little did I know it really wasn’t that much about traveling.” But the job did have its benefits. In fact, Snelling’s experience at Atlas Travel International landed her an accounting job. Sure, she was in the back of the Atlas office doing the books, but she soon realized her true calling on the job.

“When I realized that accounting would drive me crazy, I used my customer service skills and moved to the front office as a travel consultant,” explains Snelling who also worked on leisure trips and corporate reservations. “As a travel agent, I loved working with people to provide them what they were truly looking for in travel,” she says. Within a few years, Snelling found herself managing the travel and tourism agency, training agents, and more. Snelling’s largest account hired her to start their client services department. She then moved to Massachusetts where her travel and tourism career flourished.

A Typical Day for a Travel and Tourism Pro

For Snelling, there’s no such thing as a typical day in her travel and tourism career. “It’s so fast-paced that change is the only typical expectation,” she explains. “You can expect that what ever task list you start with will not be the one that you follow throughout the day.” From internal customer service requests to numerous external requests, most of which are not planned on.

When it’s all said and done, the daily stresses are outweighed by Snelling’s satisfaction from assisting those in need of her travel and tourism expertise and assistance. “The industry has never been typical or predictable It keeps my juices flowing,” says Snelling. “Learning about all the great destinations of the world also makes the job incredible.”

Snelling’s Advice: From Travel and Tourism College to Work

Of course, tourism education is paramount. You will need training at a travel and toursim college before you land an awesome job like Snelling. Combine what you learn at a travel and tourism college with experience, advises Snelling. “Get as much experience in customer service and business management as possible,” she says. “If you can learn anything at all about the travel industry, that will definitely help you.”

Snelling adds that travel and tourism careers are very unique, so do your research first. Once you’ve earned the necessary travel and tourism degree at a travel and tourism college, you can find placement with a good company. “Stay with that company and learn from them,” Snelling explains. “Work hard, and enjoy the challenges you face.”